Pepsi
Visual Identity
2022-2023


● Agency Mrs&Mr

I had the opportunity to work with Mrs&Mr, and Pepsi’s internal creative team logo evolution and the creation of a new visual identity. Our goal was to pay homage to the company's rich history while embracing a bolder and more unapologetic perspective.



Role

Logo refinement
Icon illustration & design
Color palette development
Pattern 
Illustration
Typography
Packaging design
Art direction
Branded assets

Agency

Mrs&Mr


Creative Director

Kate Wadia


strategy

Daniel Wadia


Design Team

David Zoppi, Arian Franz, Austin Welch, Holden Kao, Lauren Ewings, Elsa Choi