I had the opportunity to work with Mrs&Mr, and Pepsi’s internal creative team logo evolution and the creation of a new visual identity. Our goal was to pay homage to the company's rich history while embracing a bolder and more unapologetic perspective.
![](https://freight.cargo.site/t/original/i/72a70fb2fffb44d7697e08b8771a9a61364ba96c9c888a591c5b0ca11420717f/642446f87ecd4027aded4ef4_PEP_Logo_Can_Animated.gif)
![](https://freight.cargo.site/t/original/i/cafce1e6e466f2ed94e6f05d520f9ce8bbafaa904f64968ae3263fb96c4d8686/642ad65a9fd93900ccc4d8d4_5.png)
![](https://freight.cargo.site/t/original/i/a22a3ff4574b1799de03fa32446c3637978ff8a653fe476065c921edd71ed35a/644bd919bad8a4bb20e20686_TITAN_CanLogo_Mural.jpeg)
![](https://freight.cargo.site/t/original/i/4f76f0a04372151728513376b784d09ecee1f88da48a23ef6d8feed30fff2fc7/644bd919bad8a40b78e20643_38_12oz_Zero_Sugar_5010-Drop-Options-Overall_04.jpeg)
![](https://freight.cargo.site/t/original/i/931697d53b7f1f90d070c0d56c01dbed2f3525fa012df644db672d958f948300/Pepsi_FountainCup.gif)
![](https://freight.cargo.site/t/original/i/b23858f11eb89369b644669cdd75e72e7895ce8d0e62d17dd42aa5a5fff78657/Pepsi_Rebrand_CherryPkg.jpg)
Role
Logo refinementIcon illustration & design
Color palette development
Pattern
Illustration
Typography
Packaging design
Art direction
Branded assets