Smart Design
Brand Identity Refresh

In 1980, Smart Design pioneered the practice of design that puts people first with a foundation in product design and development. Today, their expertise is applied to evolving technologies and multi-channel experiences. We were tasked with designing a new brand identity for Smart Design expressing their capabilities with as much heart and human centered thinking that goes into their work.


Creative Direction
Art Direction
Logo design
Typography & Layout
Iconography system
Color palette development