Tabasco
Brand Identity
2021

● Agency Mrs&Mr

At Mrs&Mr, we had the privilege of redefining and modernizing a truly iconic brand. Our goal was to breathe new life into their visual identity, capturing the essence of flavor in a dynamic and captivating way.

Throughout the process, we recognized the importance of honoring the brand's history. While infusing a fresh energy into their image, we maintained the authenticity of the original logo, carefully refining it to ensure a seamless transition. Preserving the classic bottle and label design, we aimed to evoke a sense of nostalgia while propelling the brand into a bold new era.

Role

Logo refinement
Color palette development
Pattern/Texture development
Animation
Illustration
Typographic system
Digital Branding
Art Direction

Agency

Mrs&Mr

Creative Director

Kate Wadia

strategy

Daniel Wadia

Design Team

Arian Franz, David Zoppi, Austin Welch