Arian Franz

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	<title>Arian Franz</title>
	<link>https://arianfranz.com</link>
	<description>Arian Franz</description>
	<pubDate>Tue, 02 Jan 2024 15:42:47 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://arianfranz.com/Home</link>

		<pubDate>Fri, 05 Apr 2019 19:48:49 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

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		<title>Cinco</title>
				
		<link>https://arianfranz.com/Cinco</link>

		<pubDate>Tue, 02 Jan 2024 15:42:47 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Cinco</guid>

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	Cinco
Soapmaker, Owner,Identity &#38;amp; Packaging Design2023
	Driven by a deep-seated passion for fragrances and the art of soapmaking, Cinco emerged as a boutique handmade soap brand, epitomizing the purity of natural ingredients and the allure of artisanal craftsmanship. My journey with Cinco began from scratch, involving the meticulous development of unique soap recipes, the iterative design of innovative packaging, and the creation of compelling visuals for our e-commerce platform. Each step was a celebration of the process and dedication to the craft, resulting in a brand that not only offers quality products but also embodies the essence of nature and artistry.


	Cinco creates products that appeal to the five senses. 
	roleNaming, brand identity, packaging design, production, website design, typography, product design, photography, 3D rendering, layout, sales, customer service, etc...


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	About CincoAt Cinco Studio, our philosophy is simple: Handmade is not just a process, it's a personal journey. Each piece we create is not just an object, but a narrative woven with intention and care. The beauty of our creations lies in their unique imperfections - where each irregularity tells a story, and every texture is a testament to the human hand. We don't just make products; we celebrate the art of craft. Every soap, every item in our collection, is a narrative of tradition, skill, and artistic expression. Our joy comes from offering you a selection of handcrafted goods that do more than just cleanse.
The BrandOur brand celebrates craft, the typography is clean and simple, allowing the product to remain front and center. Custom illustrated icons represent each variety, inspired by the enivronment and key ingredients. The style of these icons reflect the soft materiality of our products at different stages of the making process.The Soap
Our soap is inspired by nature, using only natural ingredients to create the scents, textures, and colors.&#38;nbsp; Our selection
Packaging DesignOur packaging is designed to be sustainable, cost effective and efficient. Made from one piece, it requres no glue and the closure is a simple and flexible rubber band. This keeps the product and packaging securely in place while flexing as the soap naturally shrinks with time.


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		<title>Loftie Packaging</title>
				
		<link>https://arianfranz.com/Loftie-Packaging</link>

		<pubDate>Wed, 24 Mar 2021 21:22:07 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Loftie-Packaging</guid>

		<description>
	Loftie
Packaging Design

	Packaging design and illustration for the Loftie Clock, a smart sleep assistant that helps you get better rest.&#38;nbsp;


	RoleThe Loftie team hired me as a contract packaging designer to develop the packaging configuration, unboxing journey, material, color, and graphics for their hero product, the Loftie Clock.
	ResponsabilitiesPackaging concept, ideation, unboxing journey, quick start instructions, creating 3D renderings of the components and packaging experience.


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		<title>Hatchet</title>
				
		<link>https://arianfranz.com/Hatchet</link>

		<pubDate>Thu, 07 Nov 2019 16:03:10 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Hatchet</guid>

		<description>
	Hatchet
Brand Identity


2019
	Logo design for Hatchet, a design &#38;amp; build company that specializes in providing comprehensive service from beginning to end. 
The “H” letterforms extend to show flexibility, support, and process; changing with each application to represent adaptability.


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		<title>Smart Design</title>
				
		<link>https://arianfranz.com/Smart-Design-1</link>

		<pubDate>Fri, 12 Aug 2022 00:32:52 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Smart-Design-1</guid>

		<description>
	Smart Design
Brand Identity Refresh


2021

	In 1980, Smart Design pioneered the practice of design that puts people first with a foundation in product design and development. 
Today, their expertise is applied to evolving technologies and multi-channel experiences. We were tasked with designing a new brand identity for Smart Design expressing their capabilities with as much heart and human centered thinking that goes into their work.


&#60;img width="2551" height="1426" width_o="2551" height_o="1426" data-src="https://freight.cargo.site/t/original/i/0853bc4d1a97be30bd542b81be61a0f3e3c69ddf98b9bf3920bc97a813f16deb/Smart_Animated.gif" data-mid="194945180" border="0"  src="https://freight.cargo.site/w/1000/i/0853bc4d1a97be30bd542b81be61a0f3e3c69ddf98b9bf3920bc97a813f16deb/Smart_Animated.gif" /&#62;
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&#60;img width="1920" height="2161" width_o="1920" height_o="2161" data-src="https://freight.cargo.site/t/original/i/c7d780182748aef07a587401d3c767c5cc9073421e6c7b8471df3a943f94df42/Smart_1-6.png" data-mid="194991293" border="0"  src="https://freight.cargo.site/w/1000/i/c7d780182748aef07a587401d3c767c5cc9073421e6c7b8471df3a943f94df42/Smart_1-6.png" /&#62;


	Role
Partnered with the Smart Design leadership and design team to lead their internal rebrand.&#38;nbsp;

TEAMPartner: Richard Whitehall
Designers: Luther Young III, Yodai Yasunaga
Illustration: Spencer Gabor
	ResponsibilitiesCreative DirectionArt DirectionLogo designTypography &#38;amp; LayoutIconography systemColor palette development
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	<item>
		<title>Window</title>
				
		<link>https://arianfranz.com/Window</link>

		<pubDate>Tue, 16 Aug 2022 15:39:38 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Window</guid>

		<description>
	Window
Brand Identity


2020
	Window is a construction technology company that focuses on mobile software and hardware solutions that help the building industry communicate digitally and work more efficiently.
The Window logo is inspired by architectural geometry, alluding to steps or a set of doorways to symbolize opportunity and upward mobility.


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&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/7d598af1675454083c2a554cc868fbf18581a16263303d2314d53ba5c56b623f/Window_1-4.jpg" data-mid="151389129" border="0"  src="https://freight.cargo.site/w/1000/i/7d598af1675454083c2a554cc868fbf18581a16263303d2314d53ba5c56b623f/Window_1-4.jpg" /&#62;
&#60;img width="2000" height="2251" width_o="2000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/733f658d945c2c28674b67d4913196cb50c0969a3542bd0764688852fb91f2e9/Window_1-5_1-5.jpg" data-mid="151389160" border="0"  src="https://freight.cargo.site/w/1000/i/733f658d945c2c28674b67d4913196cb50c0969a3542bd0764688852fb91f2e9/Window_1-5_1-5.jpg" /&#62;
&#60;img width="2001" height="2251" width_o="2001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/f4008a5c4a3816035ce9b12e2c9b149a654604911dc20c5d660fe6a5b14c2a59/Window_1-6.jpg" data-mid="151388575" border="0"  src="https://freight.cargo.site/w/1000/i/f4008a5c4a3816035ce9b12e2c9b149a654604911dc20c5d660fe6a5b14c2a59/Window_1-6.jpg" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/ff8c41d76b190956359a95434cdeb0b21ff574b0da41898cfd7265be1ce9d6ee/Window_1-7.jpg" data-mid="151388635" border="0"  src="https://freight.cargo.site/w/1000/i/ff8c41d76b190956359a95434cdeb0b21ff574b0da41898cfd7265be1ce9d6ee/Window_1-7.jpg" /&#62;
&#60;img width="2000" height="2251" width_o="2000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/86cc433ca139934a59eb95e154a59cee8d5d98099f25a0b6f308230387eb07f5/Window_Sticker_Anim.gif" data-mid="150757949" border="0"  src="https://freight.cargo.site/w/1000/i/86cc433ca139934a59eb95e154a59cee8d5d98099f25a0b6f308230387eb07f5/Window_Sticker_Anim.gif" /&#62;
&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a4ab4227dff9a4679e9cb7bc52fc9af9279deaebc975a303cc2f51a5e02a60c/Window-IG-1_1.gif" data-mid="150765123" border="0"  src="https://freight.cargo.site/w/960/i/7a4ab4227dff9a4679e9cb7bc52fc9af9279deaebc975a303cc2f51a5e02a60c/Window-IG-1_1.gif" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/4c5c2a4dbbc0b866974ac005b3d2a3bcad395df38f0bdea309cc3bc9dae75ca1/Window_1-10.jpg" data-mid="151389254" border="0"  src="https://freight.cargo.site/w/1000/i/4c5c2a4dbbc0b866974ac005b3d2a3bcad395df38f0bdea309cc3bc9dae75ca1/Window_1-10.jpg" /&#62;
&#60;img width="2000" height="2251" width_o="2000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/a6887bc3c481dd938af3aff7f2366e8114ecdf9e0d4c3f8854cf1fe09a4cafa8/Window_1-11.jpg" data-mid="151388649" border="0"  src="https://freight.cargo.site/w/1000/i/a6887bc3c481dd938af3aff7f2366e8114ecdf9e0d4c3f8854cf1fe09a4cafa8/Window_1-11.jpg" /&#62;
&#60;img width="2001" height="2251" width_o="2001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5b87f8db0403a59d052d0419338e497d0feb6668914a80d414498cbfb5472ce4/Window_Identity_1-8.jpg" data-mid="150765639" border="0"  src="https://freight.cargo.site/w/1000/i/5b87f8db0403a59d052d0419338e497d0feb6668914a80d414498cbfb5472ce4/Window_Identity_1-8.jpg" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/f8bf83e4e8b80e6e33afb0476129ef09d82ee9c82e848ee7fd532b32a1e6292c/Window_1-1.jpg" data-mid="151388531" border="0"  src="https://freight.cargo.site/w/1000/i/f8bf83e4e8b80e6e33afb0476129ef09d82ee9c82e848ee7fd532b32a1e6292c/Window_1-1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Troddenvale</title>
				
		<link>https://arianfranz.com/Troddenvale-1</link>

		<pubDate>Tue, 16 Aug 2022 17:37:17 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Troddenvale-1</guid>

		<description>
	Troddenvale
 Logo &#38;amp; Label Design


2019
	Transparency-driven cider of origin with naturally complex aromatics and body achieved by using local ingredients from Troddenvale’s own land in Virginia.&#38;nbsp;
Bringing the founder’s vision to life by reviving the area’s history through found objects, art, and past records.&#38;nbsp;&#38;nbsp;


&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/034fa13ae296fd58060f2f5e3b20b9e41e26be3b943098bc9dbeb785c07804ba/Troddenvale_W.jpg" data-mid="151305650" border="0"  src="https://freight.cargo.site/w/1000/i/034fa13ae296fd58060f2f5e3b20b9e41e26be3b943098bc9dbeb785c07804ba/Troddenvale_W.jpg" /&#62;
&#60;img width="2000" height="2251" width_o="2000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/4af7be2b42fda88d25c919942ea2c922a51c4d5b7c9810ea85fd2c74d32b3c3f/Troddenvale_H-02.jpg" data-mid="151326900" border="0"  src="https://freight.cargo.site/w/1000/i/4af7be2b42fda88d25c919942ea2c922a51c4d5b7c9810ea85fd2c74d32b3c3f/Troddenvale_H-02.jpg" /&#62;
&#60;img width="2001" height="2251" width_o="2001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/d3e05983297ab9e00d9da700ef012d2bf60ed68e6176208aaba87e6569502881/Troddenvale_H-03.jpg" data-mid="151305648" border="0"  src="https://freight.cargo.site/w/1000/i/d3e05983297ab9e00d9da700ef012d2bf60ed68e6176208aaba87e6569502881/Troddenvale_H-03.jpg" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/443ee3356dc6a8edd163f3a94b0303b7ae7527487d3f3dcab83af57527c5901f/Troddenvale_W-copy.jpg" data-mid="151305649" border="0"  src="https://freight.cargo.site/w/1000/i/443ee3356dc6a8edd163f3a94b0303b7ae7527487d3f3dcab83af57527c5901f/Troddenvale_W-copy.jpg" /&#62;
&#60;img width="2001" height="2251" width_o="2001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/7f1bce085d3b261b26c8277706b741ad297cbfff249e4668062d6ac182addf7a/Troddenvale_H-copy-2.jpg" data-mid="151314241" border="0"  src="https://freight.cargo.site/w/1000/i/7f1bce085d3b261b26c8277706b741ad297cbfff249e4668062d6ac182addf7a/Troddenvale_H-copy-2.jpg" /&#62;
&#60;img width="2001" height="2251" width_o="2001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/6f9d74d5ef2d4b4239831207210fa778919e3b4460ffd663afd5d76cfdeb879a/Troddenvale_H-copy-8.jpg" data-mid="151326898" border="0"  src="https://freight.cargo.site/w/1000/i/6f9d74d5ef2d4b4239831207210fa778919e3b4460ffd663afd5d76cfdeb879a/Troddenvale_H-copy-8.jpg" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/fa693522a51f056844c4f21f495600637b88cf7bd9bad072a8d244a09ed70ea8/Troddenvale_W-copy-4.jpg" data-mid="151326895" border="0"  src="https://freight.cargo.site/w/1000/i/fa693522a51f056844c4f21f495600637b88cf7bd9bad072a8d244a09ed70ea8/Troddenvale_W-copy-4.jpg" /&#62;
&#60;img width="2000" height="2251" width_o="2000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/c226f4b7a217c219ba1b8d31ced840870a6ec30348154c61cf2bb15c3f3cdd2e/Troddenvale_H-copy.jpg" data-mid="151314240" border="0"  src="https://freight.cargo.site/w/1000/i/c226f4b7a217c219ba1b8d31ced840870a6ec30348154c61cf2bb15c3f3cdd2e/Troddenvale_H-copy.jpg" /&#62;
&#60;img width="2000" height="2251" width_o="2000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/1d53e83fa5590885fe0f208a4b7d636e7027cbd9eb8b2b6b4ac1d15a6e805797/Troddenvale_H-copy-3.jpg" data-mid="151314242" border="0"  src="https://freight.cargo.site/w/1000/i/1d53e83fa5590885fe0f208a4b7d636e7027cbd9eb8b2b6b4ac1d15a6e805797/Troddenvale_H-copy-3.jpg" /&#62;
&#60;img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/fa73760bac122f41ac11c929676f37f08b209fb0fc18bcf44408c35a8de5d0c8/Troddenvale_W-copy-2.jpg" data-mid="151326896" border="0"  src="https://freight.cargo.site/w/1000/i/fa73760bac122f41ac11c929676f37f08b209fb0fc18bcf44408c35a8de5d0c8/Troddenvale_W-copy-2.jpg" /&#62;
&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Casper </title>
				
		<link>https://arianfranz.com/Casper</link>

		<pubDate>Thu, 07 Nov 2019 16:03:09 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Casper</guid>

		<description>
	
Casper
Packaging Design
Retail Design
2016-2019
	As part of Casper’s internal design team, I worked with product designers, marketing, and engineers to design and develop a retail packaging system for all of Casper’s sleep products, introducing a direct to consumer brand into big box stores across the country.&#38;nbsp;


&#60;img width="3294" height="2160" width_o="3294" height_o="2160" data-src="https://freight.cargo.site/t/original/i/eb1a2155b76702687b5de46c587be1a7ffab7105d4f3a12fb13023f1a72739ba/Casper-13.png" data-mid="194330420" border="0"  src="https://freight.cargo.site/w/1000/i/eb1a2155b76702687b5de46c587be1a7ffab7105d4f3a12fb13023f1a72739ba/Casper-13.png" /&#62;

Retail Packaging Design

&#60;img width="4000" height="2423" width_o="4000" height_o="2423" data-src="https://freight.cargo.site/t/original/i/780355ba387161ceadb56849cadc37578d24bd922f8f52b110390964b84bfc88/casper_atlpopup_final_0017s.jpg" data-mid="194332642" border="0"  src="https://freight.cargo.site/w/1000/i/780355ba387161ceadb56849cadc37578d24bd922f8f52b110390964b84bfc88/casper_atlpopup_final_0017s.jpg" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5467d089b351c2d406684fc6b0e843df28d1d2c73743086f38fc1b10e3ce4b27/Arian-Franz_Casper-1.png" data-mid="54252853" border="0"  src="https://freight.cargo.site/w/1000/i/5467d089b351c2d406684fc6b0e843df28d1d2c73743086f38fc1b10e3ce4b27/Arian-Franz_Casper-1.png" /&#62;
&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/d6e10776b582647ffb5968176d7649c7fa2c5d1d1fac5c2f04378afea2ed5da9/Arian-Franz_Casper-2.png" data-mid="54252854" border="0"  src="https://freight.cargo.site/w/1000/i/d6e10776b582647ffb5968176d7649c7fa2c5d1d1fac5c2f04378afea2ed5da9/Arian-Franz_Casper-2.png" /&#62;

The Bedding Shop&#38;nbsp;Experience Design 
&#60;img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/cb508f629d7b32402b238c309b91cbc8532729625cc29b856421009af763a8d1/casper_sleepshop_ATL_final_0019s.jpg" data-mid="194332414" border="0"  src="https://freight.cargo.site/w/1000/i/cb508f629d7b32402b238c309b91cbc8532729625cc29b856421009af763a8d1/casper_sleepshop_ATL_final_0019s.jpg" /&#62;
Retail Trial Room Wallpaper

&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f1a0dedb6e3f8c12bdbf2b7552dc47a8d2ab326ea6f906479c23286967abe968/Casper-8.png" data-mid="194331865" border="0"  src="https://freight.cargo.site/w/1000/i/f1a0dedb6e3f8c12bdbf2b7552dc47a8d2ab326ea6f906479c23286967abe968/Casper-8.png" /&#62;
&#60;img width="5251" height="6795" width_o="5251" height_o="6795" data-src="https://freight.cargo.site/t/original/i/8b0aaabf3d9a3f9802f6a1a3c1ada5bacd153678768141ddbdb7a37c4e5a08ab/casper_sleepshop_ATL_final_0013.jpg" data-mid="194331951" border="0"  src="https://freight.cargo.site/w/1000/i/8b0aaabf3d9a3f9802f6a1a3c1ada5bacd153678768141ddbdb7a37c4e5a08ab/casper_sleepshop_ATL_final_0013.jpg" /&#62;

Glow Packaging Design + Art Direction 
Rendering by Six N. Five


&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cb080fd929e79af959d3d867a0aa21b704e99de2b0823c530383384d9684a998/Casper-10.png" data-mid="194331366" border="0"  src="https://freight.cargo.site/w/1000/i/cb080fd929e79af959d3d867a0aa21b704e99de2b0823c530383384d9684a998/Casper-10.png" /&#62;
&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9dbc8fe5775f20727e803910f39262c8f802da138e1fe88e9b8c061b16f506c1/Casper-16.png" data-mid="194330940" border="0"  src="https://freight.cargo.site/w/1000/i/9dbc8fe5775f20727e803910f39262c8f802da138e1fe88e9b8c061b16f506c1/Casper-16.png" /&#62;
Soft Bedding Packaging Design
Seasonal Illustration &#38;amp; Pattern Design


&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/aa315a7941fc654d14efea47b0f8c5fa377d6642bfb66484923bb7b485319135/Casper-11.png" data-mid="194331747" border="0"  src="https://freight.cargo.site/w/1000/i/aa315a7941fc654d14efea47b0f8c5fa377d6642bfb66484923bb7b485319135/Casper-11.png" /&#62;
&#60;img width="1920" height="2160" width_o="1920" height_o="2160" data-src="https://freight.cargo.site/t/original/i/254e51dd481cb7b9b8759d8fec58f3a54661636f53bcc95013a3d6d47ebaecf7/Casper-15.png" data-mid="194330421" border="0"  src="https://freight.cargo.site/w/1000/i/254e51dd481cb7b9b8759d8fec58f3a54661636f53bcc95013a3d6d47ebaecf7/Casper-15.png" /&#62;


	At Casper, I had the privilege of leading the design of retail and ecommerce packaging for their extensive range of sleep products. One standout achievement was the creation of a cutting-edge retail packaging system. To make our products truly stand out on shelves, we revolutionized pillow packaging by introducing compression techniques and a distinctive cylindrical format. This innovation not only captured attention but also ensured a memorable unboxing experience for customers.
In addition to packaging, I also had the opportunity to contribute to Casper's retail presence through the creation of printed collateral, captivating illustrations, and immersive installations. These elements played a crucial role in enhancing the brand's in-store experience and showcasing Casper's commitment to quality and design. Through my work at Casper, I successfully merged my passion for design and retail strategy to create impactful packaging solutions and engaging retail experiences. It was a rewarding experience to contribute to the growth and success of a brand at the forefront of the sleep industry.
	

</description>
		
	</item>
		
		
	<item>
		<title>Haven Energy</title>
				
		<link>https://arianfranz.com/Haven-Energy</link>

		<pubDate>Sun, 29 Oct 2023 02:28:51 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Haven-Energy</guid>

		<description>
	Haven Energy
Brand Identity Refinement
2023
	I worked with the team at Haven Energy to refine their logo and brand identity elements in preparation for launch. Focused on energy storage and taking pressure off the grid, they strive to be an approachable energy company that caters to homeowners moving towards a more independent home energy system.&#38;nbsp;


&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/21b001a3213b11decccd4d9913aa7551a99dde85bbd9531274de1f3f941ff9f0/Haven_Logo.png" data-mid="195183979" border="0"  src="https://freight.cargo.site/w/1000/i/21b001a3213b11decccd4d9913aa7551a99dde85bbd9531274de1f3f941ff9f0/Haven_Logo.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/15d3cdebde8db59c75e39d1501a0eb64da223b8311908b95356bf3edd7a19b2a/Haven_Site_Situ.png" data-mid="195183982" border="0"  src="https://freight.cargo.site/w/1000/i/15d3cdebde8db59c75e39d1501a0eb64da223b8311908b95356bf3edd7a19b2a/Haven_Site_Situ.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/dd2fb5e7b74cb21f31679a8f0e4c736b7e24d85bc7856ac6e21a7240315b438b/Haven_Social.png" data-mid="195183987" border="0"  src="https://freight.cargo.site/w/1000/i/dd2fb5e7b74cb21f31679a8f0e4c736b7e24d85bc7856ac6e21a7240315b438b/Haven_Social.png" /&#62;
&#60;img width="3000" height="3376" width_o="3000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/4d240074e99c9d2a6f14cdcdacfb2021e2b9b0004ee1cc6992e8be4e404e93da/Haven_Widgets_2.png" data-mid="195185198" border="0"  src="https://freight.cargo.site/w/1000/i/4d240074e99c9d2a6f14cdcdacfb2021e2b9b0004ee1cc6992e8be4e404e93da/Haven_Widgets_2.png" /&#62;
&#60;img width="3000" height="3376" width_o="3000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/18a793ccaa8248478166120acdf9a612ed01f473fc96baede2abd44792f85500/Haven_Info.png" data-mid="195185133" border="0"  src="https://freight.cargo.site/w/1000/i/18a793ccaa8248478166120acdf9a612ed01f473fc96baede2abd44792f85500/Haven_Info.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/49a7ff223be47171286661d2b83c8f3fe9afca415519ec143225eaa136636424/Haven_Icons.png" data-mid="195183978" border="0"  src="https://freight.cargo.site/w/1000/i/49a7ff223be47171286661d2b83c8f3fe9afca415519ec143225eaa136636424/Haven_Icons.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/6fcd481f623d9b3519df8805921d3332e676028330521414425caea5fe179731/Haven_Sweatshirt.png" data-mid="195184923" border="0"  src="https://freight.cargo.site/w/1000/i/6fcd481f623d9b3519df8805921d3332e676028330521414425caea5fe179731/Haven_Sweatshirt.png" /&#62;
&#38;nbsp;
	

	roleLogo EvolutionColor Palette RefinementArt DirectionIllustrationIconographyWelcome Kit DesignPrint DesignDigital Design

</description>
		
	</item>
		
		
	<item>
		<title>Tabasco</title>
				
		<link>https://arianfranz.com/Tabasco</link>

		<pubDate>Tue, 16 Aug 2022 17:45:37 +0000</pubDate>

		<dc:creator>Arian Franz</dc:creator>

		<guid isPermaLink="true">https://arianfranz.com/Tabasco</guid>

		<description>
	Tabasco
Brand Identity


2021
● Agency Mrs&#38;amp;Mr


	At Mrs&#38;amp;Mr, we had the privilege of redefining and modernizing a truly iconic brand. Our goal was to breathe new life into their visual identity, capturing the essence of flavor in a dynamic and captivating way.
Throughout the process, we recognized the importance of honoring the brand's history. While infusing a fresh energy into their image, we maintained the authenticity of the original logo, carefully refining it to ensure a seamless transition. Preserving the classic bottle and label design, we aimed to evoke a sense of nostalgia while propelling the brand into a bold new era.


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	Role
Logo refinementColor palette developmentPattern/Texture developmentAnimationIllustrationTypographic systemDigital BrandingArt Direction
	AgencyMrs&#38;amp;Mr


Creative DirectorKate Wadiastrategy
Daniel Wadia

Design Team
Arian Franz, David Zoppi, Austin Welch

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